The consultancy we wished we could hire when we ran our own products.
Senior product teams for startups and growing businesses. Strategy, design, and engineering — one team, no handoffs, no juniors quietly swapped in after kickoff.
Based in Dubai. Working globally.
End-to-end
Strategy, design, engineering, and launch support.
Web + mobile
Cross-platform delivery without a bloated process.
Operator mindset
We build our own SaaS, so we stay close to outcomes.
100%
Senior-only delivery
2
SaaS products operated in-house
<24h
Response time
10+ yrs
Experience
Most digital projects stall before they ship.
Software is hard, but the reasons products fail are usually boringly familiar. Mudarie exists to remove those reasons — starting from day one.
The agency that pitched the work disappears — juniors quietly take over delivery.
Scope creep turns a six-week build into a six-month slog.
Design and engineering argue across time zones while the roadmap stands still.
Your team is stretched thin, and the new idea keeps losing to the old backlog.
Specialist execution across custom software and web products.
We blend product strategy with hands-on delivery, helping teams get from rough idea to reliable release with less friction.
Custom Software Development
Purpose-built internal systems, client-facing platforms, and operational tools shaped around the way your business really runs.
- Internal tooling & back-office systems
- Client platforms & workflow automation
- Legacy modernization
Web Product Development
High-performance websites and full-stack web applications with thoughtful UX, strong architecture, and clean rollout planning.
- Marketing sites & brand platforms
- SaaS dashboards & portals
- E-commerce and content platforms
Mobile App Development
Native-feeling iOS and Android apps built with platform-aware patterns, polished interactions, and a release pipeline that holds up after launch.
- iOS & Android apps (React Native or native)
- App Store & Play Store submission
- Backend, auth, and release pipeline
Not another agency. An operator team you can trust with a roadmap.
We built Mudarie to be the consultancy we wanted to hire when we were running our own products. Senior people, in-house craft, and real skin in the game.
Operator mindset
We run real products under our own name. Every recommendation we make has rent riding on it — not just a retainer.
Senior-only team
The people who sell the work do the work. No bait-and-switch after kickoff, no juniors swapped in once the contract is signed.
Design + engineering, one room
Strategy, product design, and engineering sit on the same team. Fewer handoffs, tighter feedback loops, decisions that stick.
Ship cadence by default
Weekly demos, small batches, production from week one. Momentum is the point — not milestones on a Gantt chart.
Yasin Yusuf
I'm a fullstack engineer and product operator based in Dubai. I've shipped software across multiple industries, built and run two SaaS products — CityFrame and Tuta — and started Mudarie to be the consultancy I wanted to hire when I was running my own products. When you work with Mudarie, you work with me.
Real products, with real users — before we advise anyone else.
Our in-house SaaS work keeps us close to the reality of shipping — product decisions, customer feedback, release pressure. Every recommendation we give clients has been pressure-tested on our own roadmaps first.
CityFrame
Your city. Your wallpaper.
Turn any location into a stunning 4K wallpaper in seconds. 21 premium map styles, AI-powered smart framing, and output tuned for phone, tablet, desktop, and ultra-wide.
Inside the product
- 21 premium map styles with bilingual labels
- AI smart framing & centering
- 4K output across 6 device formats
- One-time purchase — unlimited generations
Tuta
Baby tracker for modern families.
Privacy-first tracking for feeding, sleep, and care — shared across caregivers in real time, on iOS and Android, without trading your family's data for it.
Inside the product
- Feeding, sleep, and care tracking
- Shared caregiver access
- Native iOS and Android apps
- Privacy-first by design
A consultancy model built for speed, clarity, and momentum.
Four phases, one team, and no black boxes. You see the product taking shape from the first week to the last.
Discover
We align on business goals, user needs, and the shortest path to meaningful product value.
- Stakeholder interviews
- Product audit
- Success metrics
Design
We shape user flows, product direction, and technical architecture with delivery realities in view.
- Flows & wireframes
- UI system
- Architecture plan
Develop
We build in tight loops, keep communication clear, and make quality visible throughout the engagement.
- Weekly demos
- Production from day one
- Transparent progress
Grow
We support launches, iterations, and next phases so products keep compounding after release.
- Launch support
- Analytics & iteration
- Roadmap ownership
Modern tools. Deep fundamentals. No framework theatre.
We pick the right tool for the job and commit to it. Here is the stack we use to ship most products end-to-end.
Web platforms
Production-grade web apps and marketing sites.
Native mobile
Polished iOS and Android experiences.
Backend & data
APIs, data models, and infrastructure.
Cloud & AI
Scalable deployment and intelligent features.
Production LLM features shipped with Claude, GPT, RAG patterns, and agentic workflows using MCP.
Pick the engagement that matches where you are.
Four clear ways to start — shaped around the most common moments we get called in. Unsure which fits? We'll help you decide on a call.
AI Readiness Audit
5 days
AED 6,500 · Launch pricing AED 4,500
A productized 5-day engagement. Five specific AI opportunities for your business, with ROI math, effort estimates, and a 90-day roadmap.
- 3 stakeholder interviews
- 5 prioritized AI opportunities
- Cost + effort modeling per opportunity
- 12–15 page PDF deliverable
Discovery Sprint
1–2 weeks
Fixed fee · from AED 18,000
A focused engagement to validate direction, shape scope, and produce a concrete plan you can act on with or without us.
- Product & technical discovery
- User flows and wireframes
- Architecture and delivery plan
- Fixed fee, fixed outcome
Product Build
4–16+ weeks
Scoped per phase
A senior squad — strategy, design, engineering — delivering your product in tight sprints with weekly demos and production from week one.
- Dedicated senior squad
- Weekly demos & transparent progress
- Design and engineering in lockstep
- Launch, analytics, iteration
Ongoing Partnership
Monthly retainer
Custom
An embedded team for companies that need continuous product development, growth work, and roadmap ownership over time.
- Embedded squad, flexible capacity
- Shared roadmap & prioritization
- Continuous delivery & growth
- Senior-only, same faces
We're probably not the right partner if…
You need a $3k brochure site. Use a freelancer or a template — we'll point you to options.
You want an agency that throws bodies at your project. We stay small by design.
You're looking for purely strategic advisory without execution. We build.
You want to offshore development and manage remote. We're senior, hands-on, and here.
You want an AI vendor who'll tell you AI can do anything. We'll tell you honestly when it can't.
Every other case — let's talk.
Good questions we hear before every engagement.
Still have a question we didn't cover? Reach out — we answer personally, not through a form bot.
01How fast can we start?
Most engagements kick off within 1–2 weeks. If the work is urgent, we can often shape a starting point within days — tell us what you're up against.
02What does a typical engagement cost?
Every engagement is scoped and quoted per phase based on team size, scope, and timeline — flat fees with no surprises mid-flight. We'll walk through pricing on a call.
03Do we own the code you build?
Yes — every line. You own the repositories, the designs, the infrastructure, and the documentation. If you ever need to take the work forward on your own, you can.
04Can you work alongside our existing team?
Absolutely. We embed with in-house teams regularly — pairing on engineering, design, or product direction — and we match your rituals rather than forcing our own.
05Can you take over a half-built codebase?
Yes. We start with a product and engineering audit, surface the real risks, and map a clean path forward that respects what has already been built.
06What happens after launch?
Launch is the beginning. We support iteration, analytics, and growth work through retainers — or hand off cleanly with full documentation if you're taking it in-house.
07How do you use AI in your own work?
We use AI across our own stack — Claude and OpenAI in product features, Anthropic's MCP for integrations, LLMs for internal operations. It's in our craft, not our pitch deck. When we recommend AI to clients, it's because we've pressure-tested it on our own products first.
Tell us what you're building. We'll tell you how we can help.
Whether it's a fresh idea, a half-built product, or an existing platform that needs sharper execution — start a conversation and we'll take it from there.
Typical response within 24 hours.